Ben is a Global Strategic Planner, Media Futurist and Cultural Commentator.
Ben has worked on many of the world’s biggest brands: IBM, Microsoft, BBC, Diageo, Kellogg’s and P&G, to name but a few. So far this year Ben has helped plan McDonalds’ next decade in business, he’s launched a video game for Lara Croft’s creators and has designed Guinness’ pub of the future.
Biography:
In the beginning Ben studied History and Politics as an undergraduate and
was named the top Social Science Scholar of 1999 for his work on the rebranding
of the British Labour Party. After post graduate studies in brand globalisation,
Ben wrote for the Economic and Social
Research Council before joining the Future
Foundation Think Tank in 2000. Ben rose to become Senior Analyst of the Future Foundation Group and spent 4
years in the post directing strategic projects for O2, Marks & Spencer, ITV, Channel 4 and the British government.
In 2005 Ben relocated to Sydney to set up his own Asia Pacific consultancy with clients including Diageo,
STW Group, AMEX, ADMA and Fairfax.
During this time Ben helped Nestle develop
their pan-regional strategic marcoms plan and he directed the content for National Geographic’s Future Matters
Documentary Series.
Trend Predictions Report 2009 by Leo Burnett Group.
Download Leo Burnett Group Predictions 2009
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